Your 10th cup is on us

Every coffee you buy earns a stamp on your Pass It Forward card. Your 10th cup is free — enjoy it yourself, or pass it on: the value of that coffee is sent to the Cura foundation of choice.

10% bean sales passed forward

Every bag of CURA Coffee you take home passes it forward: 10% of each sale goes to the Cura foundation of choice — helping restore sight, one cup at a time.

The contribution in dollars

Each bean sale contributes 10% of its sale price. At current menu prices:

500g bag · $31.75

$3.18 contribution

1kg bag · $59.90

$5.99 contribution

Ordinary coffee sales do not have a fixed percentage donation. They earn loyalty stamps; when you choose to pass on your free 10th coffee, that coffee’s value is contributed instead.

For example, passing on a standard latte worth $5.00 contributes $5.00. The value varies with the coffee chosen.

Amounts show the contribution under the Pass It Forward offer, not a record of money already transferred or surgeries funded. Bean examples are rounded to the nearest cent.

What gets passed forward

• The value of every 10th coffee a customer passes on, instead of keeping it.
• 10% of every bag of CURA Coffee sold.

Both go to the Cura foundation of choice — nothing is spent anywhere else.

Where the money goes

Everything passed forward goes to the Cura Vision Foundation in Vietnam. It provides cataract surgery to people living with avoidable blindness, helping restore sight, one cup at a time.

How your money helps

Cataract surgery is one of the most effective ways to restore sight. The Cura Vision Foundation uses the money it receives to provide surgery for people who would otherwise live with avoidable blindness. A short operation can give someone their sight back — and with it, their independence.

The cups and beans you enjoy at il piccolo help pay for that work, so more people in Vietnam can see again.